What is a Website Feedback Button?
A website feedback button is an interactive element that allows visitors to share their thoughts, report problems, or request features directly from your website. Unlike traditional contact forms buried in navigation menus, a feedback widget is always accessible—typically as a floating feedback button positioned at the edge of the screen.
Modern feedback buttons for websites are designed to be unobtrusive yet highly visible. They don't interrupt the user's browsing experience but remain easily accessible when someone wants to provide input. This creates a perfect balance between gathering valuable user insights and maintaining a clean, distraction-free interface.
Why Modern Websites Need Feedback Buttons
- ✓User-initiated communication: Visitors choose when to share feedback, resulting in higher quality insights
- ✓Context-aware feedback: Users can report issues or suggestions while they're experiencing them
- ✓Non-intrusive design: Unlike popup surveys, feedback buttons don't interrupt browsing
- ✓Always accessible: Present on every page, making it easy to capture feedback at the moment of thought
Types of Feedback Buttons
Fixed Button
A fixed feedback button stays in one position on the page, typically at the bottom corner. It's visible but doesn't move as users scroll, maintaining a consistent presence.
Best for: Minimalist designs, websites with limited scroll depth
Floating Button
A floating feedback button hovers over your content and follows users as they scroll. This type of feedback widget ensures maximum visibility throughout the user journey.
Best for: SaaS products, long-form content, e-commerce sites
Embedded Banner
An embedded feedback form is built directly into your page layout, often appearing in the footer or sidebar. It's part of the page structure rather than an overlay.
Best for: Contact pages, support sections, help centers
Benefits of Using a Website Feedback Button
Continuous Product Improvement
Gather real-time insights to guide your product roadmap and prioritize features that users actually want.
Identify Problems Faster
Users can report bugs and issues the moment they encounter them, helping you fix problems before they escalate.
Boost User Engagement
When users see you're actively seeking feedback, they feel heard and valued, increasing loyalty and retention.
Reduce Support Tickets
A report a problem button can deflect simple issues and questions, reducing load on your support team.
Data-Driven Decisions
Collect quantifiable user sentiment and preferences to make informed business decisions backed by real data.
Better UX Design
Understand pain points in your user experience and continuously refine your interface based on actual usage patterns.
Use Cases & Examples
SaaS & Web Applications
SaaS products use feedback widgets to capture feature requests, usability issues, and user satisfaction ratings. This direct line to users helps prioritize development and reduce churn.
Example: A project management tool adds a floating feedback button allowing users to suggest workflow improvements while using the app.
E-commerce Websites
Online stores implement feedback buttons to understand cart abandonment reasons, collect product feedback, and identify checkout issues before they impact sales.
Example: An online retailer uses a report problem button on product pages to quickly identify listing errors or shipping concerns.
Content & Media Sites
News sites, blogs, and content platforms use feedback widgets to gauge content quality, identify broken links, and understand reader preferences.
Example: A tech blog adds a feedback button letting readers report typos or suggest topics for future articles.
Landing Pages & Marketing Sites
Marketing teams use website survey widgets on landing pages to understand why visitors don't convert and what messaging resonates best.
Example: A B2B SaaS adds a subtle feedback button on their pricing page to learn why prospects aren't signing up.
Popular Feedback Button Tools
Retour is the modern, lightweight feedback tool for websites that combines simplicity with powerful features. Get AI-powered feedback analysis, emotional sentiment scoring, and direct Slack integration—all with a beautiful, customizable interface.
Best for: SaaS products, startups, indie hackers, and anyone who wants a beautiful feedback widget without the complexity of enterprise tools.
Hotjar
Full-featured analytics and feedback suite. Great for enterprises but can be expensive and complex for smaller teams.
Best for: Large companies with dedicated analytics teams
UserVoice
Focused on product feedback and feature requests with voting capabilities. More suited for public product roadmaps.
Best for: B2B SaaS with community-driven roadmaps
Typeform
Beautiful forms and surveys, but not specifically designed as a feedback widget. Requires more setup and integration work.
Best for: Standalone surveys and form collection
Custom Solution
Building your own feedback system. Gives you complete control but requires significant development time and ongoing maintenance.
Best for: Teams with specific requirements and development resources
How to Add a Feedback Button to Your Website
Adding a feedback button to your website with Retour takes less than 5 minutes. Here's how:
Step 1: Sign Up for Retour
Create a free account at retour.tech/sign-up. No credit card required.
Step 2: Install the Package
Add Retour to your project using npm:
Step 3: Initialize the Widget
Add this code to your application's entry point (e.g., main.js, app.js, or _app.tsx):
import { setupFeedback } from 'smart-feedback';
(async function(){
const fw = await setupFeedback({
projectId: 'your-project-id',
apiBase: 'https://www.retour.tech',
attrs: {
label: 'Feedback',
color: '#4F46E5',
variant: 'solid',
size: 'md'
},
autoMount: false
});
document.getElementById('feedbackBtn')
?.addEventListener('click', () => fw.open());
})();Step 4: Add the Trigger Button
Place this button anywhere in your HTML:
✨ That's it! Your feedback button is now live.
💡 Pro Tip
For detailed customization options, styling guides, and framework-specific integration instructions, check out our comprehensive documentation.
Frequently Asked Questions
What is a website feedback button?
A website feedback button is an interactive element on a webpage that allows visitors to submit feedback, report issues, or share suggestions without leaving the page. It's typically a floating button positioned at the edge of the screen that opens a feedback form when clicked.
How do I add a feedback button to my website?
With Retour, you can add a feedback button in three simple steps: 1) Install the package using npm (npm i smart-feedback), 2) Initialize the widget with your project ID, and 3) Add a trigger button to your HTML. The entire process takes less than 5 minutes.
What are the different types of feedback buttons?
There are three main types: 1) Fixed feedback buttons that stay in one position on the page, 2) Floating feedback buttons that hover over content and follow scrolling, and 3) Embedded feedback banners integrated directly into page layout. The floating button is most popular for modern websites.
Why should I use a feedback button instead of a popup survey?
Feedback buttons are less intrusive than popup surveys. They give users control over when to provide feedback, resulting in higher quality responses and better user experience. Users who click a feedback button are actively choosing to engage, leading to more genuine and actionable insights.
Can I customize the feedback button design?
Yes! With Retour, you can fully customize your feedback button including colors, position, size, text, form fields, and behavior. This ensures the feedback widget matches your brand and user experience perfectly. Check our customization guide for all available options.
Is a feedback widget suitable for mobile websites?
Absolutely. Modern feedback widgets like Retour are fully responsive and optimized for mobile devices. They adapt to different screen sizes and touch interactions, ensuring a seamless experience across all devices.
How much does a feedback button tool cost?
Retour offers a generous free tier for small projects and startups. Paid plans start at affordable rates for growing businesses. Unlike enterprise feedback tools that can cost hundreds per month, Retour is designed to be accessible for teams of all sizes. Check our pricing page for details.
Does Retour work with React, Vue, or other frameworks?
Yes! Retour works with all modern JavaScript frameworks including React, Next.js, Vue, Angular, Svelte, and more. It also works with vanilla HTML, WordPress, Webflow, and any platform that supports JavaScript. We provide framework-specific integration guides in our documentation.
Can I integrate feedback with my existing tools?
Yes! Retour integrates seamlessly with Slack, sending real-time notifications whenever someone submits feedback. We're constantly adding new integrations based on user requests. If you need a specific integration, let us know through our contact page.
What makes Retour different from other feedback tools?
Retour combines simplicity with powerful features. You get AI-powered feedback analysis, emotional sentiment scoring, and Slack integration—features that other tools charge premium prices for. Plus, our installation takes less than 5 minutes, and the interface is beautiful out of the box. We're built for startups and indie hackers who want powerful tools without enterprise complexity.